Corporate Image – Creating and Protecting

For any company, it is very important to create a distinct image in the market. This is known as “corporate image” which distinguishes the corporation from its competitors and provides a picture of it to the general public. It depicts the principles, beliefs, productivity of the company. This image is responsible for increasing the sales of the product or service and to achieve brand recognition. Corporate image creation is a strenuous and time consuming process and is usually carried out by experts qualifying in perception management. Often, marketing experts will use various kinds of promotional methods and public relations. Since this image is targeted to attract the customers it should be highly appealing.

Many small businesses do not have the resources of large companies, which can hire large advertising and marketing firms. In that case, corporate image can be based upon what your customers want. By paying attention to your customers wants and desires, you can formulate an image that will project you as the clear choice over your competitors.

Once the corporate image is created, it must be monitored. The best corporate image can be destroyed very quickly through rumor, incorrect information, or poor reviews. As a business owner, you should be constantly paying attention to anything being said about your company on the internet. While this can seem daunting, one of the easiest ways to do this is to take advantage of Google’s tool – Google Alerts. By entering keywords, including your company’s name in the the Google Alerts, you will receive an email when those keywords appear on the web.

---

Let us help you define and protect your corporate image. Call 9730-750-8670 for a consultation.